I am playing a little bit with my theme to see if I can get a better click through rate for my Google Adsense banners. I put a leader board in the header to see how that works. I noticed that CNN had a leader board on their site. So maybe it is a good revenue earner. I think I will maybe a theme that sort of resembles the CNN page layout figuring they know what they are doing, and have experts that figure out how to get the most revenue out of their online real estate.

I switched it back. It was kind of ugly how I had it. I will play with it on a test server to see if I can get the whole to look aesthetically pleasing as well as functional.
Comment by Rob — November 3, 2005 @ 4:17 pm
I’ve had a leaderboard just south of my header for quite some time. It’s shown a remarkably higher click-through rate than the other adsense I had sprinkled throughout the site. As a matter of fact, I replaced other adsense with chitika minimalls and left the leaderboard.
by the by.. any idea where I can download your theme? wordpress.net does not seem to have the .zip anymore.
Comment by Fyre — November 6, 2005 @ 11:02 am
You can download my Old School theme at:
http://www.zero2rich.com/themes/
I am working another theme named Cnnesque which incorporates a
leaderboard.
Comment by Rob — November 6, 2005 @ 1:58 pm