2 comments about Trump: The Art of Survival.

1. " FALLETH AND RISED AGAIN,ULTIMATE IS THE TEST, IN THE WORLD OF CUT THROAT BUSSINESS.THE KEY,MAKE THE OPPOSING FORCE NEED YOU.REALIZING THEY WONT SURVIVE WITHOUT YOU, YOU SURVIVE TOO.WITH DONALD'S RENDITION YOU SENSE." X.W.Zakhe



2. This soft cover additon of Surviving at the Top includes both an extra chapter and a new name. If you are a fan of Donald Trump and you were saddended by his and many other business failures during the econimic depression in the late 80's and early 90's, then buy this book just to hear what Donald has to say about it. Find out what Donald was counting on, for a comeback, while others were counting him out.

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1 comments about Trump: The Deals and the Downfall.

1. This is a story of ego and money. This biography is probably more balanced then some of the other books that Trump himself has put out, but it basically boils down to somebody that had a leg up and parlayed that money in and even larger pile of money. You get all the basics with this biography, the dull and average childhood, the fun / sexy college years, the first part of his career where he was learning the ropes and then the tabloid end with divorce's, girlfriends, business problems and business successes.

   I think this book and maybe Trump has missed the real story; Trump can claim great business success, a comeback etc, why must he push the focus on the feeding and sustaining his ego? That is something the book could have spent more time on, but unless you had a fully open Trump to ask the questions to, you would never get the info. Overall, this book is an average effort with about 25 pages that should have been cut by the editor. With a personality in the media so much it is hard to find something completely new in this book that would compel the general reader to want to pick it up.

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5 comments about The Theory of Business Enterprise.

1. Marx was the first economist to present a basic two sector model analyzing the business cycle over time in a dynamic fashion.He was the first to emphasize the effects of technological advance,change and innovation and the subsequent,longlasting impacts on all aspects of society.Unfortunately,he emphasized a parallel micro analysis based on the incorrect Ricardian theories of class conflict ,labor theory of value and surplus value.Veblen was the first economist to clearly see and describe extensively in his writings the duality implicit in the creation of new capital goods and processes over the business cycle.Creative production and increased worker productivity occurred simultaneously with speculative destruction and financial sabotage .Schumpeter was certainly correct to emphasize the creative destruction that occurred in the industrial-manufacturing sector;however,he downplayed the undepleteable negative externalities created by financial speculators in the various financial markets.Keynes would later right the balance in his chapters 12 and 22 of the General Theory,although his failure to cite Schumpeter and Veblen(and Knight)is a glaring oversight.Veblen correctly emphasized the dynamic elements in the capitalist system that created both progress and poverty.Like Schumpeter,he rejected the emphasis put upon a static analysis of ceteris paribus price changes in determining the equilibrium position of an individual firm or the economy as a whole.Veblen's emphasis on an evolving economic system over time that exhibited discontinuities and possible economic collapse at particular critical points in the business cycle earn him recognition as one of the top 10 economists of the 20th century.Unfortunately,his lack of sufficient technical training in mathematics prevented him from becoming any more than a thorn in the side of classical and neoclassical economics.



2. I recently reread Thorstein Veblen's The Theory of Business Enterprise. To my amazement, the book is more relevant today than when I first read during my college days
   
   Published in 1904, the book expands the author's view that business organization was incompatible with making money. The industrial system, he argues, requires men to be diligent, efficient, and cooperative. On the other hand, those who rule it are overly concerned with making and spending money.
   
   Personally, I have grown tired of hearing today's executives call for a renewal of a corporate entrepreneurial spirit. Meanwhile, their employment contracts guarantee bonuses keyed to meaningless metrics, access to one or more corporate jets, gross-ups and "uber"-luxury car leases. Their rhetoric sounds as short-sighted as Marie Antoinette's "Let them eat cake."
   
   Coining the phrase "conspicuous consumer," Veblen revealed the roots of these excesses more than a century ago. Writing about the robber barons of his day, he ravaged the greed and corporate malfeasance in his books.
   
   Educated at Carleton College, Johns Hopkins University and Yale University had a short teaching career as a lecturer at the University of Missouri and a subsidized position at the New School for Social Research.
   
   Veblen's reputation reached its pinnacle during The Great Depression. Often viewed as a political radical or socialist, Veblen committed himself to any form of political action.
   
   Eerily relevant today, "The Theory of Business Enterprise" earned him a deserved reputation as a social critic that extends far beyond his limited academic roots.



3. I admit I've only made it to page 103 (that's a little over half way through) as I write this review. My excuse is that I've reading it concurrently with my second reading of Wm. Gaddis' novel, "JR," a long and challenging read, even the second time. But the two books fit together wonderfully well, I think. Veblen could have been writing about Enron, Tyco or MCI, he's so up to date -- even one hundred years later. But I've also wondered whether Veblen purposely mimicked the prose style of "Democritus Junior" the putative author of the 17th century "Anatomy of Melancholy." That said, I want to mention that the Cosimo Classics edition of "The Theory of Business Enterprise" seems to be an exact facsimile of my 1958 Mentor mass-market format paperback, which bears a cover price of 50 cents. Although the margins are a little wider in the Cosimo Classics edition, the text is the same exact size, the pagination is identical and at least one printer's error (an omission of the word "the" on page 71, about halfway down) has persisted. But it's well worth the effort to read it and I'm looking forward to finding the patience to finish the last 90 pages.



4. I read a fair amount of Veblen on the side as an undergraduate over 35 years ago. I did this during a very anti-War and anti-establishment time that meshed neatly with my own attitudes during that period. Recently, I thought I would go back and re-read some of his works--including this one. I was surprised. His descriptions of the financial foibles of Wall Street and American industry of the early 20th and late 19th century are startlingly similar to what we see today. The same tendency towards excessive leveraging existed back then (1904 publication) as it does today. It would truly seem that the old adage that those who refuse to learn from history are doomed to repeat it. This homely insight could also be applied to good effect concerning military adventures by future US administrations. For some reason, I doubt that it will be the present one....
   
   Veblen is his most wickedly funny and insightful as a critic. His views of captains of industry and the politicians who are effectively bought by them are as pertinent today as they were back them. He was a superb economic and social diagnostician.
   
   The area that he seems to be weakest in, in retrospective, is his prescription for the ill patient. He romanticized the "machine process" and the "engineer", only to be eventually disappointed. Technocracy was a movement that he flirted with for awhile, but given the fact that engineers and technical people are every bit as flawed as the rest of humanity, was bound to fail him as well.
   
   I wonder what he would have thought of FDR if he had lived another 10 years. I like to think that he would have embraced the type of social democracy that Roosevelt represented. But then again, he enjoyed playing the iconoclastic outsider. The brilliant wit who loved nothing more than tearing into the pretensions and frauds of those that have come to rule. ... He was one of a kind and hopefully will not be forgotten for a very long time. It's unfortunate that he is not studied more in schools. He has much of value to offer. Not the least of which is to question the established authority as opposed to bowing down and kissing its ring.



5. While I couldn't say this book is a must-read for contemporary social scientists, it is extremely impressive how much of later developments in economics Veblen anticipated in this book, written in 1904. Moreover, this came as a surprise to me, which leads me to suspect that there is less awareness of his contributions than there should be. We know, of course, that we are standing on the shoulders of the giants of the past, and Veblen is clearly one of those giants. In this book we can find the seeds of ideas like the transaction cost analysis developed later by Coase and Williamson, the separation of ownership and control in the modern corporation (associated in most people's minds with the names of Berle and Means), and much of what Keynes wrote about the animal spirits of investors in his General Theory. Veblen also anticipated an important element of Keynesian macroeconomic theory in writing about the role of contracts as a source of price rigidities, and I had to wonder whether his speculations on how policy measures to reduce competition might ameliorate business downturns inspired some aspects of Roosevelt's National Recovery Act. Moreover, from the very first page, on which he discusses the centrality of the machine and the "machine process," we can see how Veblen, along with other classics like Adam Smith and Karl Marx, anticipated the concern of neo-Schumpeterian evolutionary economic theory with the role of technology in economic processes. The concluding chapters deal with Veblen's concerns about how the "machine process" is transforming culture and civilization. I feel that a more insightful treatment of this subject can be found in Jacques Ellul's Technological Society, but again Veblen was breaking new ground here, and one has to recognize and admire his role as a pioneer.

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