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5 comments about Hyperwars: Eleven Strategies for Survival and Profit in the Era of On-Line Business.

1. Hyperwars is right on target with today's ecommerce trend, extremely insightful, and very well written. As an internet-related company, we have made Hyperwars our handbook and required reading by all employees.



2. Filled with simple, easy-to-grasp advice, backed up with many real-world examples.

   Some readers will be disappointed in this book because it is not a how-to guide to making a website or marketing products on the Net. But it IS a comprehensive strategy guide for managers who want to see if (and how) the Internet can help their business. This book was an invaluable help to me during my own research.




3. I have recommended, and bought, this book for many of my friends. It has very practical and useful ideas of how to leverage the Internet to produce incremental sales and reduce operational costs. Must read if you have, or don't have, an Internet business strategy.



4. What a disappointment! I could not beleive that this was actually written in 1999. Unless you have been asleep for a couple of years most of the stuff in this tape would be familiar.

   The tape starts with a few bits of information such as the quote from Fortune: "On the web you are either fast, or last." And then goes on to talk about channel conflict stating that this is the most widely reported problem that businesses face. Well neither the author nor these businesspeople have read customers.com because Patricia Seybold has a solution (in fact so does Judson in strategy 10).

   I did not like his telephone analogy for the web. Trouble always comes when something new is described using nice comfortable familiar concepts. His strategies are on the whole disappointingly stale: speed, flexibility, efficiency, personal service and paranoia. Judson seems to borrow his ideas from everyone (including Grove and Gates).

   However, if you have been asleep for the last two years, you are panicking because you are about to be disintermediated and you want a primer in e-commerce, this is probably for you.

   Why three stars? Well I did not throw it out the car and it did remind me of everything I had heard before.




5. This book is about business, not the internet. This book offers eleven strategies for survival and profit in the era of online businesses. It is written by businesspeople for businesspeople.
   
   The realm of e-commerce provides all companies with an environment where the survival of the fittest is the golden rule. The authors see the internet as providing challenges to all businesses, regardless of how well established or large these businesses may be.
   
   This book works to explain these eleven strategies:
   
   1. Use the internet as the World's Most Sophisticated Telephone.
   2. Speed is everything. Buy resources, find partnerships.
   3. Cut costs and increase efficiency using the web.
   4. A great product today requires something more.
   5. Get personal. Learn to recommend and to customize.
   6. Create the "Total Solution."
   7. Market relentlessly through the internet.
   8. The Magic is Free. Understand the importance of free value-adding offers. Also know when not to offer free products or services.
   9. Business plans are more essential than ever.
   10. Flexibility is key. Companies must be prepared to change at a moments notice.
   11. Never stop looking over your shoulder.

1 comments about Auction Tracker: The Perfect Method for Organizing Your Online Sales & Purchases.

1. I buy and sell often on ebay, amazon, and yahoo.....mostly for fun, not profit. I found it hard to keep up with all of my transactions; I hated using the software programs for my little 'business' but this new notebook type record book has done it for me. It is simply a notebook full of blank record pages on which you can keep your notes; it even helps me keep track of the stuff I want to bid on while waiting for the close of the auction to get closer (what that means is no more bookmarked pages and hundreds of postit notes all over my computer!). A very simple product, at a good price that made my life much easier! You can also buy refill pages for the notebooks by the way. Highly recommended.

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