1 comments about Embracing True Prosperity: Guided Visualizations & Practical Tools To Realize Your Deepest Dreams.

1. Cynthia has recorded an artful path with specific tools to help you make very real changes in how you are in the world. She is a gentle guide that coaches a comprehensive way to get from where you are to where you want to be in realizing your dreams. Cynthia combines guided meditations, helpful suggestions and a vision of abundance. I highly recommend this tape for individuals that are feeling stuck or need a boost to create greater properity in life.

No comments about Money in Marriage System.

No comments about Power Speaking How to Make People Sit Up and Listen.

No comments about Money-Prosperity: A Subliminal Persuasion Self Hypnosis Tape (Success Series).

5 comments about The New Positioning.

1. Some of those who read the original book, Positioning, found this sequel disappointingly short on new information. However, if you have not read the original, this book is worth reading, in part because it applies its own principles to communicate simply and briefly. Case studies are kept short and the central messages delivered efficiently then reinforced. Trout emphasizes the enormous amount of information and number of choices facing people and the consequent need for simplicity of message, and a clear position in the minds of consumers. Trout uniformly dislikes brand line extension, though he does not deal with counter-examples. The first section of the book, Understanding the Mind sets up the cognitive framework for the positioning approach. The second section, Dealing with Change, helps companies reposition themselves in consumers' minds. The third section, The Tricks of the Trade, goes into some specific strategies for penetrating the noise with your signal. There are deeper and newer books on the subject, but the clear message of this quickly-readable book is worth taking in.



2. Trout has a half a dozen bestsellers to his name. He has been a consultant for major lending corporations. Rivkin worked with Trout then branched out on his own. Together these two have put together a great book for positioning your company in today's market. Examples are take from their personal experience with companies. The first part of the book covers the latest psychology of how the mind of a prospect is influenced. It covers how the mind characterizes different types of incoming data. Part 2 goes into the repositioning of your company to correspond and take advantage of these natural laws. Trout covers the basic pitfalls in this area as well. This book is well titled (positioned)!
   
   Five Stars



3. I like the notion that "...to penetrate this noise, the marketing communicator must present a very simple, straightforward message in a way that is attractive to the customer or potential customer. Two approaches that have worked effectively are by presenting the information as "news" or as a "slice of life story."Somehow feeling inspired and refreshed.Recommend it.



4. At 166 page the book is on the thin side, but the it's even thinner contents wise. Mostly a series of anecdotal look at positioning of different large companies with large advertising budgets.



5. Nutshell review - Extends Trout and Ries' original book Positioning, The Battle For Your Mind. A quick and light read worth it as a refresher to the original material.

No comments about Selling in the '90s.

No comments about Understanding IRA's.

5 comments about True Prosperity (Audio Series).

1. Heard the CD version of TRUE PROSPERITY by Yehuda Berg, a
   rabbi committed to the teaching of Kabbalah--the world's oldest
   body of spiritual wisdom . . . the book's subtitle says it all:
   SUCCESS WITHOUT SIDE EFFECTS.
   
   Berg attempts to show you how this can be done, so that you
   can have it all; i.e., happiness doesn't have to bring about
   failures in other parts of our lives . . . and that is one of the
   best things about TRUE PROSPERITY . . . it applied not
   only to money, but to health and fitness, family and
   relationships, and lifelong spiritual growth.
   
   I'm not sure that I learned very much about the Kabbalah, yet that
   was OK with me . . . what I did learn were such valuable insights
   as the following:
   
   * Goals aren't enough. You have to continually seek more, such
   as when you've attained your goal.
   
   * Fear stands for False Evidence Appearing Real.
   
   * Things get worse if you don't take care of them.
   
   * When we focus on what's important on our list, we get the job
   done. Yet when we focus on what's not important, we will
   never get anything done.
   
   * We should really seek what we need, not just on what we want.
   What we went isn't what we really need.
   
   * Agenda-giving isn't truly giving. Truly give. Don't expect anything
   back in return.
   
   My only criticism of this informative program was that it was
   delivered by the author . . . his voice was a bit grating . . . here is one
   case where having a professional narrator would have helped.



2. I'm not so much a beginner that is why i was a bit disapointed, but if you are this is a good place to start



3. An excellent book for ... anyone who wants to understand what prosperity is all about. Wealth is the Light within, and this book ascertains what Great Books have propagated - Apply the rules of Light {Torah/Bible/Qur'aan}, and you'll get there. A great motivational book to give as a gift to your favourite employee, yourself, or the disciple you're coaching. It also guides modern-day entrepreneurs in dealing with Wealth reality.
   
   Yehuda writes beautifully in all his books!



4. Not bad, not necessarily new either, but let it work on you. The first day of reading it things happen and you feel and percieve different!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
   If you live in Brooklyn, this guy Berg is like an Old Hasidic Rabbi, or Bach la Hai dropping some "jewels"(wisdom) on you on a subway, may not seem like much when you hear it, but hey, that deep stuff sneaks up on you!!!,
   and like your not on easy street, hey baby You are on the RIGHT PATH and easy street is were ever you place your foot!!!!!



5. I was a little disappointed in this book. Whilst it has all the basics covered, it did not bring any new or fresh information on manifestation and simply reiterated alot of what is in the Kaballah teachings without any new perspective or insight. I felt that it contradicts a few of the current (fabulous) books available on this subject such as Esther and Jerry Hicks teachings of Abraham - Ask and it is Given which is the best book I have ever read on this subject.
   
   All in all I felt that this little book was written to "get on the bandwagon" rather than produce a reference guide to prosperity.

5 comments about Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround.

1. Throughout this book Gerstner discusses the changes IBM made and how he helped turned the company around. I have no doubt that he was a large part of the dynamic shift at IBM to again make it the successful, global company that it is today, but I felt that I went through the book without completely understanding what those changes were. There was a lot of discussion of how IBM was operated and managed when Gerstner took control of the company in 1993 as it was falling apart before the public's eyes, and there was a lot of explanation of how IBM was successful and reborn when he stepped down from the CEO position in 2002. But there was little substance in between. I am not sure if that is because the day-to-day steps taken throughout the mid and late 1990s are too mundane for the average business reader, of if the details were just left out. Gerstner does share some insight into leadership skills and his management style, but IBM as is left in the shadows. All in all, this is not a bad book, but be aware that the reader is left wondering exactly how IBM regained its dominant position in the marketplace.



2. Having spent twenty-three years in management before I became an entrepreneur, I recognize that moving from one side of the desk to the other side may be the longest journey a professional person ever makes. When we shift into a leadership spot, not only do we find that our prior perceptions might have been totally inaccurate, we have to address personal and professional challenges we would have never imagined.
   
   I applaud this book as one man's record of what life at the top is really like. He won me over immediately when he decided to wear a blue shirt because everyone else was wearing white. Thoreau would have applauded his individualism.
   
   With my current profession dedicated to improving individual and corporate communication, I agree with Gerstner's assertion that "No institutional transformation takes place, I believe, without a multi-year commitment by the CEO to put himself or herself constantly in front of employees and speak in plain, simple, compelling language that drives conviction and action throughout the organization."
   
   Another striking bit of Gerstner wisdom: "Success in a company comes foremost from success with the customer, nothing else."
   
   He's right on target again when he observes that "lack of focus is the most common cause of corporate mediocrity."
   
   Yet Gerstner goes beyond mere platitudes: "Execution--getting the task done, making it happen--is the most unappreciated skill of an effective business leader."
   
   Possibly two of Gerstner's words capsule his approach to awakening IBM to its possibilities: "constructive impatience."
   
   In my judgment, Louis Gerstner should rank alongside Jack Welch as a take-no-prisoners leader. Read this book, and you will agree that he was the right man at the right time for IBM.The Complete Communicator: Change Your Communication-change Your Life!



3. When I started the book, I have no idea about the history of IBM. I am not an IT person, so I have heard IBM but that is basically it.
   I learned a lot from the book about IBM, what they did wrong and how he changed it.
   But besides everything he revised the company culture and organizational structure. I think that is the hardest thing a CEO can achieve. His vision, his attention to details but still seeing the big picture amazed me. No wonder they picked him as the great saver of the IBM legend.
   The book is long and sometimes repeats itself, without going into details.
   The part I enjoyed the most was his e-mails. How encouraging was he after 9/11, he mentioned employee names and all the things they did both to help and also to get their business going. He sent e-mails to his 300.000 employees. His tone and the things he mentions, his clarity was amazing. He is an excellent leader. IBM is very lucky to have such a good CEO.



4. Never forget that Gerstner was one of the big dog tobacco executives before he came to IBM.
   
   One of the tobacco executives who took an oath and swore before Congress that he did not believe that tobacco was addictive. Tobacco was known to be addictive since at least 1932 according to the tobacco companies' own records.
   
   Before you believe anything that Gerstner wrote or (more likely) had ghostwritten for him, always keep that in mind.



5. The critics were predicting IBM's demise when he took the rains, apparently after much prodding. He took the bold step of listening to customers and cutting the price of their cash cow, the 360, to raise cash. He also decided that the business model (proprietary) that had worked for IBM in the 50s-70s just wasn't going to work, and he made a big bet on middleware and services.
   
   What's important to his management philosophy? First, he considers big to be good: IBM doesn't have to scrounge for resources to do something. He also loves to win and wants to hear the same from his people.
   
   That said, the book reads a bit like he's trying to sell us IBM: the brand. I also find myself asking what it means to save IBM if he has to lose almost 200K employees (they were hired back eventually) and change the culture. How much can you change something and keep it the same?

1 comments about Telephoning in English Cassette set (Cambridge Professional English).

1. I'm just the beginner in English and I think this is a book I have expexted for a long time. Inside I learn many phrases or sentences that often used in telephone conversation. And now although I'm still beginner but I can express the spirit of this book to my telephone conversation