5 comments about Getting Started in Options (Wiley Audio).

1. Buy this book if want to know more or anything about options. Great beginners book taught me the basics quick. Plenty of examples and graphs. When you read this book you will be surprised by the amount of risk that can be removed or added on. Options are less risky than you think.



2. I bought this book with no knowledge of how options worked. I had read "When Genius Failed" about LTCM, the worlds biggest hedge fund which failed in the 90's. The book had discussed options a lot and had sparked an interest in me.
   I had wanted to get into trading options for a while and had tried reading about them on investopedia and various other sites. Finally I decided to settle for this book. Options is an awesome book for beginners like myself. Thomsett smoothes out Options and really makes you understand everything from the basics to more advanced options strategies. The book is filled with scenarios to support each new topic and is not dry or heavy reading.
   
   I actually was reading it the other night on the train on the way home from a concert. The man across from me commented that it wasn't exactly light reading for a late train ride. I hadn't even thought about it that way. Options can be intimidating and textbook style books can be boring, however this iis not true for this book. I strongly reccomened it for the prospective options trader with little knowledge on the subject.



3. I originally bought this book in 2001. The latest revision has been completely updated with new 'stuff'. Michael writes in a very down home manner making all the concepts clear and easy to understand. When you are done you will want to trade immediately. (Called Emotion, don't do it)
   
   Read it through cover to cover no notes. Then read it again and mark the heck out of it. Then read it a third time to absorb your notes and scan the rest looking for what you missed the second time around.
   
   This is by far the best introduction to Option Trading that I have read.



4. This book is explains the options trading for the beginners in simple language. A great book to start the trading business.



5. I have been investing for a few years and wanted to start trading options. After much looking I settled on "Getting Started in Options" and I don't regret it one bit. The book is very well organized and there are tons of examples. For example during the chapter on puts Thomsett puts in examples of all of the strategies he explains. And he does this in every chapter to help illustrate the point he is trying to make. He explains how you will make money with each method and how you will lose money. He even talks about researching companies in which to invest. I think this could have been left out since you should be familiar with stock investing before you start with options but this is really just a gloss over and you will need to read other books for any decent level of detail. In the later chapters he discusses numerous different spreads and how they play out.
   
   If I was to complain about the book it would be the numerous spelling and occasional math errors. But if you are following along you will be able to spot them and figure out what the correct calculation/word is supposed to be. While I would usually deduct a star for this type of oversight it really isn't significant enough considering the wealth of knowledge contained in the book.
   
   If you read some of the negative reviews they state specific problems people found with this book. Those reviews were of previous editions. With this latest edition (seventh edition) most of the complaints previous reviewers have stated have been addressed and the book is very good.
   
   Bottom line: If you have limited or no knowledge of options this is a great start. After reading this you will have an excellent understanding of options and be ready for books covering advanced topics. The author has addressed the shortcomings of previous editions and has made a book that should be on the shelf of every options investor.

5 comments about The Mentor's Spirit: Life Lessons on Leadership and the Art of Encouragement.

1. I found the concepts of this book hard to follow, although Sinetar writes well enough. Like her "Do What You Love...", it was somewhat abstract and did not offer enough pragmatism for my taste. However, there were "golden" moments in the book, especially when she describes actual events and people who embody her definition of a "Mentor's Spirit". A book to be read AND discussed with others. A book for those who aspire to be a different sort of mentor and are ready to take on the awesome responsibilty Sinetar seems to imply.



2. I have benefitted greatly from much of Sinetar's work, but this book takes too glib an approach to the mentoring of those working for corporations and organizations, some of which, no matter how excellent their business technique, are responsible for great harm to our society. Sinetar needs to note this and make some judgments about authentic business practice for the common good and that which is predatory, no matter how "enlightened." The mentoring process itself should be rigorously self-critical in a way which opens the door for individuals to confront their own role in the empowerment of businesses and organizations, for good or for ill. In this way the social transformation now needed may be accelerated rather than hindered by businesses, organizations, and those who work for them. I'm not hearing that in this book.



3. Mentoring is now a new concept that becomes increasingly popular in companies, government agencies, schools and volunteering organizations. Sietar unfolds a way to use our inborn "spiritual intelligence" to see the world and everything in it as a potential mentor - not only are humans beings our mentors, but books, articles, songs, nature and silence as well. Mentors are the artists of encouragement.

   A must have book for spiritual individuals.

   By Thei Zervaki,
   author of Globalize, Localize, Translate




4. I wasn't expecting much from this tape. The book hadn't impressed me very much and I was thinking, "same old..."
   However, as I listened I realized that Sinetar really has uncovered new ways to view mentoring. She distinguishes mentoring spirit from mentors in a unique, compelling way. Think of light flowing through a pane of glass. We care about the light -- not the glass. Similarly, the mentor is only a transmitter. What we want is the spirit transmitted by the mentor.

   From this perspective, any person, group or even physical object can be a mentor - anything that embodies a spirit that offers us insight, understanding or support. John Muir, for instance, chose nature as a mentor to escape a horrendous family situation. And she never met the artist Ben Shahn, but she learned from his artwork. I can relate: I learned from Cynthia Cooper's book She's Got Game (which I also reviewed) -- and I've never held a basketball.

   Most important, our own silence helps us grow and any meditation, quiet time or sabbatical can enrich us the way a mentor might.

   There are many other gems on this tape and I plan to listen again...and again. Perhaps most interesting is the glimpse we get into Sinetar's own life and business. We learn that she regularly takes sabbaticals lasting several months -- and once a week she won't work at all. She no longer attends corporate dinners in the evening, although it's normally considered part of the consultant's job.

   Sinetar recognizes that people have to be careful as they operate within an organization, and I think she underestimates the dfificulty of carving out space in a structured hierarchy. However, I have met folks who swim with ease in the corporate sea, and those will probably resonate even more, as Sinetar gracefully combines spirituality, personal growth and business systems.

   I was reminded of Carolyn Myss: Despite widely divergent styles and content, both authors create and integrate.
   Sinretar is far more accessible than Myss and her spiritual challenge is more of a gentle hill than an icy mountain. But don't expect Sinetar to offer a cake walk. One of the best parts of the book compares Olympic level goals with more mundane, amateur achievements, and she cites Neil Postman's wonderful book about our entertainment culture.
   We want everything to be like television: no effort, no preparation and pleasantly entertaining, she says. As a former college professor, I have to agree: I've heard a college senior say, "I like this text because it has a lot of pictures."

   Heading for a vacation trip? Pack this one in the car and prepare to come back refreshed and, quite possibly, changed.




5. This book translates well to educators, people in business, or those who are looking to improve their relationships. Her ideas about mentoring can make communication clearer and leaders emerge. Another book that I recommend is "He Never Called Again".
   These two books are highly recommended.

5 comments about Die Broke : A Radical 4-Part Personal Finance Plan to Restore Your Confidence Increase Your Net Worth and Afford the Lifestyle of Your Dreams (Cassette).

1. Written for "baby-boomers," but, most definitely recommended for us younger folks too.

   I took a chance, liked what I heard, and bought a set for a '25ish' friend; whose nose is always stuck in one financial book or another. He was immediately hooked, and, has already begun to change his way of spending, thinking, and doing. Just last week, he was thinking of buying the paper edition to reinforce what he listened to!

   Generally, I don't do well with audio-books (or even the written financial word), but, this one is worth picking up in any form.

   My Dad raised me on many of the same practices and principles preached within, and I couldn't agree more with the concept of; dying broke, paying cash, and giving now!, instead of leaving it later.




2. Die Broke is an extremely seductive book. Stephen Pollan's idea is that you'd be a fool to save your money for a rainy day. He says spend it now, which is contrary to what evey other personal finance expert advises. Take a round-the-world cruise, buy that new Mercedes, or better yet, lease it. This advice goes against the grain, and I found myself fascinated by such an original approach. It's tempting to adopt his methods and live for the present, but my advice is listen to the book, but don't take it too seriously.



3. This is the ultimate demonstration of GIGO (garbage in; garbage out). They start with defining all readers as a stereotypical babyboomer husband and wife team who are so work driven they get nothing out of life. Authors as lawyer-savior-savant advise them to quit their jobs, or at least think as if they quit, tear up their credit cards and work the rest of their lives while spending all they have and dying broke. Not every baby boomer, much less average American, is what they describe as the party to whom they are giving advice. While there is good advice in some of the book, the idea of proceeding from a stereotypical description of a person leads to a conclusion that might be of value only to that stereotypical person. The conclusions and advice given cannot apply to most people, much less all people. There remain in the society hard workers and slackers; brain surgeons and dullards; computer programmers and ditch diggers; driven producers and fourth generation welfare recipients. Ovbiously, this book is not for food stamp recipients or clients of the welfare system. Never the less there is good advice that is worth taking and understanding. The credit card system, whereby one obligates himself to pay without the pain of shelling out hard earned cash, allows one to build debt without feeling it. This book is really for those much too busy to read it.



4. My opinion of this book changed a few times while I was reading it.

   First, I thought that this book was pretty good in that it gives a "radical" new approach to personal finance. I enjoyed this book because of this. It takes a topic that can be very vanilla in its ways, and gives a brand new thought process. I guarantee you that you will see some ideas that totally contradict what other personal finance consultants would say. For example, the author actually makes an argument for leasing instead of buying a car. Seeing that argument was a first for me, especially in this type of book.

   Then, the author became very repetitive, and actually started to use examples and paragraphs that were previously used in this book. This was quite annoying.

   Finally, the book finished it's 4 part radical plan, and began to add commentary about various topics in personal finance. After being annoyed, this section kind of got me back on track. Again, it was interesting to read opinions that were not necessarily mainstream, on topics that have been discussed to death in other books.

   Overall, I would say that people should give this book a try. Beware of the redundancy, and go in with an open mind.

   You won't read about having to live under your means, or about how accumulate the most wealth to give to your heirs. Instead, you will see how to make the most of you money, live at your means, die broke, and leave people a minimal estate. Through the use of annuities, insurance, and reverse mortgages, one can have money till the day they die. However, the book does come up short when it talks about actually implementing this program. For example, there was no mention on the typical price of an annuity, nor how one would actually purchase these annuities with a minimal savings account. If it was mentioned, it was given the justice it deserved.

   Enjoy!




5. Die Broke is an extremely seductive book. Stephen Pollan's idea is that you'd be a fool to save your money for a rainy day. He says spend it now, which is contrary to what evey other personal finance expert advises. Take a round-the-world cruise, buy that new Mercedes, or better yet, lease it. This advice goes against the grain, and I found myself fascinated by such an original approach. It's tempting to adopt his methods and live for the present, but my advice is listen to the book, but don't take it too seriously.

5 comments about The Millionaire Next Door : The Surprising Secrets Of Americas Wealthy.

1. The authors of this book give a more realistic approach on how to join the ranks of America's wealthy. Always live well below your means is one of the rules. There are others. The authors discover that most of the wealthy households were not located in upscale neighborhoods. These people also drove ordinary cars, work the right jobs and dont dine out as much. These people are in complete opposites to the households in posh neighborhoods that have little real wealth and are consumers with minimal savings and investments. This is a must read for the consumptive types.



2. If you are a cardiologist pulling in more than $300,000 a year, waste all your money on country clubs and Range Rovers and can't figure out why you haven't banked a million bucks yet, this is the book for you. Well, it would be if you had the humility to follow advice. However, if you are trying to raise three kids on a government mid-manager's $40,000 a year and would like to improve your plight, this author has little use for you. I would be $10 closer to being a millionaire if I hadn't bought this book. Hey - at least I did buy it used.



3. 
   This is the best book I have read in months.
   
   I think the authors could have made just as strong a case with half the number of pages, but I would still give this book `6-stars' if I could.
   
   Why?
   
   1 - It's an easy and inspiring read.
   2 - It's free of unnecessarily poetic language.
   3 - It's free of unfounded claims. The authors `opinion' is not the essence of the book.
   2 - The evidences are strong and speak for themselves.
   4 - It tells you something you couldn't just guess.
   5 - It has a lasting impact on your thinking.
   
   I must add one thing. When people say they want to be rich, what I believe they mean is: how can I make lots of money. That's not the question this book focuses on.
   
   This book shows you who are the people who make up the large majority of millionaires in this country (less than 5% of households), how much they make, what they do for living, what kind of live they live, what kind of parents they have, how they manage their money, etc.
   
   Fascinating book! I strongly recommend it.



4. Quite the eye-opener about how many supposedly rich people are actually being supported by their parents. I did think it had a lot of undertones about how being cheap, I mean frugal, was noble in its own right and there's nothing worth spending money on except charity and education. But it was motivational, inspirational and educational.



5. This was a surprising book, because it goes against popular myth as to who are the wealthy and why.
   
   If politicians and business leaders had read this book, we may not have gotten ourselves into the current financial mess!

5 comments about Investing for Dummies.

1. I bought this for my daughter, who is taking this a college course.
   She seems to be happy with it. She asked for this book it as the instructor told her she needed it for the class. Sorry I can't give you more info but I am sure it's a good book.
   
   Kathy in Las Vegas



2. I wanted to start investing and read somewhere you should first do some studies. That's when I came across this book. Very well written, and in simple to understand language. I used to dread 401K, IRA, Mutual Funds, Bonds. Now I am confident I know about them and what I am investing into.
   Showed new ways to look at debts, as to if I clear my debt sooner, I am investing in something which gives be interest equal to the interest I pay the bank.
   
   I would recommend this book to all who want to get into investing but are hesitant or don't know where to get information from.



3. I've read several "for Dummies" books, and in general the entire series is well written, concise, and gives you what you really need. However, I was very disappointed in this one. The book is really dedicated to the three methods of building wealth: equity (stocks, mutual funds, etc.), real estate, and small business. But there isn't enough info on any of the three subjects to do much with. You're better off getting a separate book on real estate if you plan on pursuing that. And nothing he says regarding small business is of much use to accomplish anything. That leaves stocks, bonds and mutual funds, which is what most users would purchase this book for. Regarding that, if you are completely new to mutual funds then this is the book for you as it will explain the basics. However, if you are beyond the very basics (i.e.; "What is a mutual fund?"), and are looking to seriously invest, then I think you'll be disappointed. And if you are looking to get into buying stocks directly, then this book seriously falls short. The entire section on stocks really just explains a canned stock report from a given company. Utterly useless unless you plan on subscribing to that service. No talk of forward PE's, valuation, etc.. Also, the author's continual insistence that you should stay in mutual funds because you "can't beat the market" since there are so many pros out there is utterly ridiculous. There are many gurus out there that have proven track records of generating higher than average returns. Just emulating Warren Buffet's portfolio will do that.
   
   I was looking for a book to dig more into stock valuation, company analysis, etc. and this book barely even touched on any of that beyond definitions. I wouldn't even call it Finance 101, since there is very little about monetary policy, bonds, interest rates, etc.. If you've picked out at least one mutual fund in your life (or purchased a stock directly), then this book is way too simple. If you tremble at the thought of picking a mutual fund and have no financial sense whatsoever, then this is your book.



4. Great book, lays it all out in terms I can understand. I started investing based on this book, and I refer to it often.



5. I didn't think reading about money/investing could ever be this fun or interesting. Straight talk and clear definitions for all the finance jargon.

5 comments about Self-Esteem and Peak Performance.

1. Going through the tape of Jack Canfield, I found many good tips on how to become more positive and the good thing is his voice reflects the kindness that some other positive thinkers lack. It raises above the average in that respect, even though in the field of the ideas, it is similar to the others. It definitely has its value listening though. I would recommend it.



2. This was the first cassette purchase I made, and I was so impressed, I have begun to keep my eyes open for more books on tape. Jack Canfield, well known for his uplifting "Chicken Soup" series, is just as uplifting in voice. The series is very practical, with Jack outlining simple exercises you can do with minimal time, that will improve your outlook. It is true that repetitive listening makes a difference, though I've only gotten through it 4 times completely. He spices his tips up with stories of success, and the fact that it's a taped live seminar, makes it sound like you are really there listening to him in person. The only thing I could do without were the questions at the end, and the section of affirmations did not strike my imagination too strongly, though both of these would be welcomed by other listeners I'm sures.



3. I first bought this set of tapes several years ago at an education seminar and it was a valuable investment. Jack Canfield is caring, understanding, knowledgeable and has a great sense of humor. He comes across as a 'real' person who uses teaching examples from his own life and degrees of self-disclosure that help create a 'trust' atmosphere for the listener. He has a speaking manner that puts you at ease and makes you want to listen to everything he has to say. Self-esteem, self-confidence and relating to other people is who we are every day and he helps improve this with techniques for developing and strengthening our 'inner selves'. I've listened to these tapes every 6 months for the last 7 yrs. and I listen to them whenever I am going through a really stressful time. They are uplifting and healing.



4. Jack Canfield is my motivational role model and for good reason. Jack is a warm and lovable fellow who believes in people--to do better and be better. I love to listen to these tapes over and over again. They are really motivating. And by the way he's funny too! Zev Saftlas, Author of Motivation That Works



5. This is a great collection of tips and stories to help alter the way we think of ourselves. These tapes give my self-esteem a boost and make the world a better place. The formula of Experience + Response = Outcome is just one of the great ways this tape influences posative thinking. The only down side is that this product isn't sold as a CD.

5 comments about Caps for Sale: A Tale of a Peddler, Some Monkeys, and Their Monkey Business.

1. This makes the top ten list out of all the great picture books we read to our kids when they were young. I never tired of reading it. So simple, symmetric, even musical. The story? How does the peddler get the monkeys to give back all the caps they've stolen from him and carried up into the tree? Okay, I'm the publisher of One Monkey Books, so call me biased. But try this one on your three or five or year old, and really get into singing, "Caps for sale! Caps for sale! Fifty cents a cap!" It's been around for ages already, and this book will still be there when your kids are having kids. Nutty to Meet You! Dr. Peanut Book #1



2. This is one of the few books I remember my elementary school librarian reading to us during my childhood. I loved the story of the multi colored caps balancing on the peddler's head as he walked through town yelling "caps for sale!" Then to find that as he napped, his caps disappeared. Looking around for them post-nap, he discovers a band of monkeys in the tree wearing them. He tries to get the caps back but each time he yells at the monkeys, they just ape his actions. Finally they throw the caps down and he continues on his way selling his multi-colored caps. I highly recommend this book for all children. My daughter is 2, almost 3, and she also LOVES this story. She finds the monkeys funny - especially how I imitate their actions.



3. Years ago, a unique peddler stood out from other salespeople because he carried all his goods on top of his head. He neatly stacked a bunch of gray, brown, blue, and red caps in a single pile and carefully balanced them on his head as he walked through town, calling "Caps! Caps for Sale! Fifty cents a cap!" But alas, on this particular day, no one purchases a cap. With no money to buy lunch, the peddler opts for a walk and a nap in the countryside instead. His troubles multiply when he wakes up to the sight of a group of playful monkeys in the treetop, each wearing one of his caps for sale. How will he get the caps back?
   
   This classic story, reissued in a new hardcover edition, does not grow old with its humor, ingenuity, and charm. Underlying the story is an important set of economics concepts related to buyers and sellers in the goods market. If the demand for caps had been a little stronger, the peddler may have been able to avoid this whole predicament, but therein lies the book's merriment. Caps for Sale gets top marks for delivering a story with substantive content that children will enjoy and remember.



4. I loved this book as a child and I love sharing it with my children.



5. This is a great book for kids, even young ones around 2.5 years old. It's an engaging story and my son loves the part where the man wakes up to find his hats gone, and looks up and sees all the monkeys wearing the hats! He asks me to read it everynight, and remembers the phrase "caps for sale."

5 comments about Magic Kingdom For Sale - Sold (Landover).

1. I am a huge Terry Brooks fan. This book does not disappoint. I have introduced my grandson to Terry Brooks, and he enjoyed this book as much as I did.



2. Audio narrator Dick Hill has had vast experience narrating gripping stories, which is one of the selling points to the audio version of Book One in the 'magic Kingdom of Landover' series, MAGIC KINGDOM FOR SALE - SOLD!. Landover is a real magic kingdom purchased by Ben, who finds only after his acquisition that the kingdom is in ruin. There's even an evil witch and a dragon wrecking havoc on his new purchase. Add in the contested rights to his assuming the position of King and you have a hilarious, fun blend of mystery and fantasy.
   
   Diane C. Donovan
   California Bookwatch



3. 
   This was one of the first fantasy novels that I had read after I had given up on the bulk of them in my early teens. I had ingested so much fantasy in my early years that I may not have been the best person to ask exactly what reality was. Being into Dungeons & Dragons also didn't help and so went my cold ingrained perspective on the world, which wouldn't rear its head again until my early thirties.
   
   Brook's Magic Kingdom For Sale, Sold is the type of novel that has probably inspired a lot of other writers for the simple fact that this book is easy to read, has a very strong story from beginning to end, is engaging and is undoubtedly a cult classic, whether some of us like it or not. When I read Terry Brooks these days, I get a strange and uncanny feeling regarding J.K. Rowling and the Harry Potter series. While this book is in no way a mirror of her books, it just has the same type of childish charm and allure that is so present in the first three Harry Potter adventures. The characters are equally engrossing and irascible.
   
   I read this when it was released. I was an everyday sucker at the grocery store caught under the `spontaneous purchase' at the cash register and I was getting ready to bed down during my Senior Year to suffer through a bad case of chicken pox. I played a lot of Nintendo during those weeks, read a lot of Science Fiction and made my reading return back to fantasy after about a six or seven year absence. I wouldn't call Carlos Castaneda `Fantasy' per se, but some would, and that was when I moved on to read the classics, and rightly so.
   
   I was glad I came back and read this, because I read the Shannara books right after and re-read the Tolkien books to see if Brooks really was ripping off Lord of The Rings or not, as many have accused.



4. What a fun story ! I read it years ago, and then read the series. Now I am ordering it for my grandson. Order it and ESCAPE into another time/space.



5. Hey, I thought it was a funny concept! The usual magic kingdom of spells and fantasy galore winds up being sold in an eccentric's catalog. Sweet, cute, and pretty darn creative. Then of course we get the great fun of having the disbelieving new owner/"king" getting to discover what he has just bought.
   
   It's certainly a fun book, and the characters are just a riot. Most of what the book has going for it is the humor and the imagination, and those are not bad reasons to read the book. And yet the emotion is still there, the loss that drives Ben to do something crazy.
   
   It's not exceptionally original, but Brooks pulls it off very well.

5 comments about PowerTalk!: Professional Series (Powertalk!).

1. The content and pace of this interview is strong. I'm an accountant by profession and trade as a hobby; and the information contained in this interview blew me away.

   If you think you know what your doing in the financial markets you MUST expose yourself to this message. Failure to do is unquantifiable.




2. Alright, i gave it a one star.
   However, the quality itself is 5 star.
   WHY?
   Simply because this cassette tape set can be
   borrowed in the library!! Why the hell would
   you like to BUY it!? it is only around 3 hours
   listening and you want to buy it!?
   Borrow it from library and simply copy the tape
   using the hi-fi!



3. Nice job from Tony, but Prechter lacks deeper knowledge of the basics of finance and macro-economy to be able to make such affirmations. Not to mention that he over-simplifies all matters to make and re-make his point. Of course, his pessimistic view may still prove to be right and then he will be called a guru again. But how long has been since he declared these points and nothing happened? Some months, right? As he also agrees, TIMING is key to make or not to lose money on financial markets, so to me this book is 3 stars: not bad, but no good either.



4. Hey Henry from Hong Kong...News flash...copying this tape set is illegal!! That is why you should buy it. Besides it is a great set of interviews.



5. Using the mentality of "henry1983" all the great classics ever written by the greatest authors that ever lived deserve to be rated "one star" because "you can find them in the library" as if the rating system has anything to do with where someone obtained the content! Books here are reviewed by people who *read the book* regardless of whether they got it from the library, a local bookstore, as a gift, or at Amazon. It's almost embarrassing that this needs to be explained to what I assume is an adult--so this person may have some kind of ulterior agenda. The very fact that he rated it one star for that reason and then stated in his writing that it actually deserves 5 stars, means he invalidated his own rating and should therefore be removed (and take this paragraph along with it).
   
   So anyway, this is 5 star content and is definately worth picking up. The same goes for most of the Robbins Powertalk series.

5 comments about How to Win Customers and Keep Them for Life: An Action-Ready Blueprint for Achieving the Winner's Edge!.

1. This is an absolute must read for all small busines owners. I've had my own small manufacturing business for 19 years and I can assure you - THERE IS SO MUCH TRUTH IN THESE PAGES THAT YOU IGNORE IT AT YOUR OWN PERIL. Plus, Michael Leboeuf is a excellent writer. Buy it!



2. This is simply the greatest book ever on how to treat customers the way they should be treated, how to handle potential problems, and how to capitalize on it all. In the future, I will be sure to use the practical, no-nonsense advice given by Michael LeBoeuf. His business management and customer service related masterpieces should make up any part of a manager or sales analyst/manager's business bookshelf. His books are not only helpful to those with their own business or those involved with sales or managing a business, but are important for use in everyday life and how to treat people. The popular mantra associated with this book is simple, yet profound: "What gets rewarded, gets done".



3. I was recommended this book with my recent promotion. I was not sure I would enjoy it but okay. I purchased one and before I got half way through with the book I was purchasing 15 more. For some co-workers and maybe some future co-workers.
   
   Just when I thought I knew all I could possibly know about customer service; This book puts it all on a whole new level.
   If you are in the restaurant business, purchase one now. After-all, all you have to gain is more happy customers.



4. I am surprised there are not more reviews of this book. It is a classic. Anyone who sells or owns a business or has a customer should read it.
   
   The following is an excerpt from my blog on it. Just for background, I started my business from scratch years ago so had just me and my car and built it to hundreds of staff and now over $1 Billion in sales.
   
   Awesome book. I need to figure out how to apply the lessons to a larger company. The lessons apply perfectly to a small company that sells to the public. Makes me think I should start a small business. The same principals apply to a larger company like SYNNEX. People often ask me what the secret to computer distribution is. The answer is summed up by a quote from the book :"everyone is trying to accomplish something big not realizing life is made up of the little things" (Quote by Frank Clark). Distribution is all about the little things.



5. Our management team is reading this book together and discussing it weekly and it has been invaluable. The book has a lot of very practical techniques and advice on how to dramatically improve and increase your business. I would recommend it to anyone in an organization regardless of wether or not they come into direct contact with customers. It is especially useful for salesman because it teaches them not just how to win a sale but to win repeat customers. What more could you want as a salesman?